09:15 CDN Adaption - the Evolution of Content Delivery

• State of play: Continued price pressure, and impact on CDN financials
• The response: Diversification strategies employed across the sector
• The future threat: Scaling delivery cost considerations – the tipping point for content companies
Richard Broughton, Head of Broadband Media, IHS

09:35 Meeting the complex delivery requirements of media and entertainment- live streaming, HD content, multiprotocol streaming, multi device support and full analytics

• How can content owners best educate CDNs about their needs?
• Addressing the specific requirements: live streaming, HD content, multiprotocol streaming, multi device support and full analytics
• Meeting the variable demand for high volume content
• Addressing the challenges of dynamic and customisable web content for social media
• Effectively enabling geoblocking to control out of region services
• Understanding the challenges of working with many different CDNs
• Outlining the key criteria for selecting the correct CDN partners
Neil Walker, Head of IP Video Services, BSkyB

09:55 Making the business case for offering premium content-management services such as website design and optimization, content control and digital publishing

• Examining the complex challenges in publishing digital content to large International audiences using many different devices
• Outlining the need for combined video publishing and management, web content management, cloud storage, site acceleration, and CDN services
• Making the business case for offering a full service digital publishing solution
• Addressing the specific challenges that mobile technologies represent to digital content publishing
TBA

10:15 Meeting the need for front-end optimization for fast website operation for online retailers and e-commerce firms

• Marrying FEO and CDNs for maximum acceleration
• Enabling large libraries of high resolution images for online shopping
• Ensuring international website access and security for highly transactional websites
Keary McNew, CIO, Lily Pulitzer

11:15 Update on recent developments in website and application acceleration

• Examining the market need for dynamic site acceleration as part of a CDN service
• Outlining the different markets for website and application acceleration
• Addressing the specific challenges of mobile devices
• Detailing recent advances in website and application acceleration and the advantages for the end user
TBA

11:35 Panel Session - Optimising the distribution of high volume data and video content to ensure QoE for end users

• Content management – what are the requirements and whose responsibility is it?
• Is there a business case for paying extra for guaranteed QoS and network reach?
• What are the relative benefits of using one or shifting between CDN providers 
• What are the required security models for content?
• How effective are new streaming technologies in delivering consistent OTT video?
Moderator: Aditya Kishore, Senior Analyst, Heavy Reading
Marina, Kalkanis, Head of the Programmes OnDemand Core Services Team, BBC
TBA

11:55 The Need for QoE Capable Networks

Bullets TBA
Daniele Raffinella, Head of Technology Evolution, Telecom Italia

12:25 Media Cloud - The project Open Source Cloud Infrastructure for Encoding and Distribution

Bullets TBA
Bram Tullemans, Director, European Broadcasting Union

14:15 Panel session - Analysing declining prices achieved for CDN services and strategies to ensure long term profitability

• Determining the impact of new entrants and the resultant intense competition
• Outlining pricing pressure on video delivery
• Examining the impact of content providers internal CDNs initiatives
• Quantifying the future opportunity of the market:
- Growing internet consumption/traffic
- Growing video content over internet
- Emergent mobile CDN
Martin Conan, Head of DisplayDigital Services, Orange
Sean Decker, VP & Head of Play4Free, Electronic Arts

14:45 Optimising IP, CDN and security solutions to support the specific requirements of the gaming industry

• Examining the business case for offering specialised CDN service for gaming companies
• Effectively ensuring smooth software update, streaming of applications
• Addressing the specific challenges of enabling 3D gaming
TBA

15:05 Enabling scalable infrastructure solutions for innovative big data solution providers

• Examining the rise of big data and the future potential of M2M and IoT
• Determining the data management and infrastructure services required for big data
• Examining the case for using cloud infrastructure / CDNs to manage big data
TBA

15:55 Mobile video delivery - CDN or optimization?

• CDN is mostly a fixed solution so far. But it is progressively developing on mobile networks
• Can it really solve the last mile congestion for video over radio networks?
• Should telco focus their CDN developments on other services than video?
• Are there any solutions beyond CDN technologies like optimization technologies to better help solve the video issues on cellular networks?
Vincent Bonneau, Head of Internet Business Unit, Idate

16:15 Bringing the Quality, Scale and Economics of Broadcast TV to Broadband

Synopsis TBA
Ruediger Hnyk, Senior Solutions Engineer EMEA, Octoshape

16:35 Video Content Optimisation and the 7 Myths of Social Media Marketing 

• Considering the different optimisation techniques, caching, content adaptation, volume reduction, content delivery
• Quantifying the impact in terms of cost savings and quality of service and experience
• Determining the challenges and benefits of content acceleration
• Examining the impact of content adaption in terms of volume reduction and content delivery
Sarah Wood, COO & Co-founder, Unruly Media

16:55 Evaluating transparent caching as a viable option for managing OTT video traffic

• Outlining the drivers for using transparent caching to use network resources more efficiently and improve the end user experience
• Determining the size of market and level of OTT traffic that transparent caching can support
• Comparing the different challenges of transparent caching for fixed and mobile operators
• Making the justification for caching content at the edge
• Effectively monitoring the transparent caching solution
• Considering the complementary nature of transparent caching and CDN Solutions
• Examining the drivers for deploying telco CDNs in terms of managing long term growing OTT
TBA

09:35 Charting the CDN market evolution

• Examining the evolution of the CDN market: consolidation and competition
• Comparing the business models of international and regional CDNs
• Assessing the competition and business opportunities presented by the entrance of telco CDNs to the market
• Evaluating the CDN service offerings from IT and Web-hosting companies reselling larger CDNs
• Evaluating the impact of new cloud based CDN offerings on the CDN market
Chris Drake, Senior Analyst, Informa

10:05 Outlining the development and implementation of the Netflix content delivery network ‘Open Connect’

• Understanding the drivers for the development of the Netflix CDN 
• Achieving network and colocation design, including vendor selection, and deployment
• Making the case for developing a multi-terabit CDN
• Outlining launches in new markets across Europe and South America
Ken Florance, VP of Content Delivery, Netflix

10:25  Australia's Next Generation CDN

Bullet points TBA
Senior Representative, Telstra

11:15 Panel session- How will the CDN industry evolve over the medium to long term and what are the regional differences and dynamics that are emerging?

• What will the market look like in 5 years? A few key players, federations, niche specialised players?
• What is the future of the telco role in the CDN market?
• How will CDN evolve with cloud and big data in the long term?
• Where are the next areas of regional expansion?
Moderator: Chris Pateman, CEO, Federation of Communication Services
Ravindram Mahalingam, VP EMEA Hutchingson Global Commuications Ltd
Hakan Kostepen, Executive Director - Product Planning Strategy & Innovation, Panasonic

11:50 Examining the Cisco Federation Pilot Process

• Making the business case for CDN federation
• Examining the drivers for the various service providers taking part
• Outlining the two different federation models being assessed: Bilateral agreement model, CDN exchange model
• Lessons learnt from phase 2 of the pilot
TBA

12:10 Standards and developments on CDN federations

Bullets TBA
Oskar Van Deventer, Rapporteur on CDN Interconnection, ETSI

12:30 Panel session - CDN Federation - The for and against 

• Evaluating the federation initiatives of some pure play and telco CDN providers enabling telco CDN content customers access to a wider   content footprint
• Examining plans for a large scale federation systems and considering the possible pros and cons
• Making the case for federation between pure play CDN providers as well as with telcos 
• How to avoid the threat of closed group federations in the CDN market
• Considering the alternative of bilateral operator interconnections
Moderator: Matthew Townend, MD, Illume Consulting
Staffan Gojeryd, Head of Operator Product Management, TeliaSonera
TBA

14:30 Exploiting the on net, retail telco CDN model to manage and monetise OTT video traffic

• Understanding the drivers for telcos to offer a managed package of online content to broadband customers which includes the ability to manage OTT traffic
• Developing an On net CDN model as part of an IPTV or VoD strategy
• Comparing the relative benefits of having enabled OTT TV to complement a linear TV service or replace it
• Extending OTT content to multiple devices
• Enabling the provision of off net access to OTT services
TBA

14:50 Determining timescales for the profitability of the telco Wholesale CDNs

• Examining the different models for wholesale telo CDNs:
- deploying a CDN using vendor technology
- Reselling the platform of an internet CDN.
- Addressing current low customer numbers: The challenge of competing with traditional players and not have proven track records with customers
• Examining successes amongst regional content owners – is it possible for operators to win customers who are global players?
Henri Setiawan, Director, EGM Multimedia Division,Telin

15:10 Evaluating the success of the pure play telco CDN partnership model 

• Examining the different partnership models: reseller, licensed technology or managed CDNs 
• Reducing delivery costs through better traffic offload and control
• Offering video services to multiple screens over multiple networks
• Extending enterprise cloud services via CDNs
TBA

16:00 Case study - Examining the deployment of the international telco CDN 

• Outlining the drivers for enabling and international CDN offering
• Effectively competing with traditional internet CDN players 
Marta García López, Head of CDN Strategy, Telefonica

16:20 Developing the International CDN (Mobile Broadband Operator and Services perspective)

• Mobile Broadband Operator Business Goals for International CDNs
• Evolution of Cloud to CDN and SDN – ‘Akamai is the Global SDN’ 
• Operator CDN Options impact International CDN Options
• International Evolution of CDNs
• New Global Services
• Global Alternatives: Cloud vs. CDN vs. SDN
Sue Rudd, Senior Analyst, Strategy Analytics